Investigating ways and you may community, travel and receiving knowing the brand new fullness of various countries in south west and you can Eastern, motivated the new 34-year-old designer and designer to transform this lady development and education toward Imaginarium facility which provides modern dresses, accessories, jewellery and playthings.
Since the she failed to see a lender which may agree their financing based on the woman small business, she try obligated to take a loan away from a beneficial microcredit organisation which have a very high get back speed
Contributed of the an effective impression to make the lady innovative interests towards a career and also to desire this lady opportunity into the creating a brandname, inside the she started a company. In earlier times 5 years, she faced of a lot risks, good and the bad, and discovered service hence aided the girl organization survive and you will grow this lady records.
While the an associate of the BizUp investment, that is getting accompanied of the Foundation 787 and you may Us Female and you can funded by the government of your Joined Kindgom, she already operates on the all venture off the woman brand and for the expanding to help you paint processes from a design for her attire circumstances where she integrates old-fashioned ethnic elements of the room from Zmijanje regarding Manjaca that have a unique and you may modern research.
„Importance has to be provided to culture. I am wanting community plus in standard sexy Sapporo women into the anything that has to do with background and you can traditional ornamentals,” Aleksandra says.
Zmijanje is a place from inside the northern-west Bosnia, between metropolitan areas from Banja Luka, Mrkonjic Grad, Sanski Very and you will Kljuc, and therefore lived because an administrative-territorial tool through to the stop of the 13th 100 years and and that afterwards changed the borders and you may meanings. People and you will society out of Zmijanje have been remaining to have generations in addition they was now present to the Orthodox Religious people in this field. The latest recognisable Zmijanje embroidery is on the UNESCO Listing of Intangible Social Community out-of Humanity due to the fact 2014.
As a graduate designer, Aleksandra struggled to obtain ten years inside the a buildings bureau within the Banja Luka, while the a furnishings constructor and you can lights developer. In 2011, she is actually being employed as a training secretary toward frameworks studies into the Thailand, in addition to someone and you may people of the far away country displayed the woman the new richness they hold and the details of it social culture it had a need to come back to on the traditions away from their loved ones. When she got in where you can find Banja Luka, she been seeking ways to perform the identical to the woman Thai co-workers – promote her very own particular culture a modern deal with. Out of this lady private attract so that as an interest, she already been dealing with the newest digitalisation of Zmijanje embroidery.
After whenever she been Imaginarium, thanks to a mentoring program to your Japanese creativity department, she caused team advisors and you can musicians and artists exactly who helped the lady notice the job.
„We been extremely generally with my functions. The things i try undertaking until up coming, I come starting at the same time: ceramics, seats, dresses, toys, all sorts of things. ‘. It had been then when We started along with such clothing issues having a modern term.”
Watching good value and you will prospect of this lady design that have old-fashioned ornaments become demonstrated around the globe, Aleksandra started working on that it right now recognisable brand name in the Bosnia and you will Herzegovina.
She made a solid wood stamp that produces the fresh new Zmiping it into textile, Aleksandra produces yet another look of their clothes, that has gowns regarding varying width, feminine kimonos and you can blouses.
Right after which, while i is starting to carry out the digitalisation of Zmijanje embroidery, they considered me personally: ‘Better, why not do that?
Two years in the past, on account of lack of funds, Aleksandra experienced a choice of either closing along the company otherwise selecting a way to finance they. She grabbed it.
